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What is the most important factor in creating engaging content?
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Length of the content
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Add RecommendationAdd TagsQuality of the writing
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Add RecommendationAdd TagsVisual appeal
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Relevance to the audience
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How often should you post new content on your website or social media?
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Once a month
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Add RecommendationAdd TagsView All Assigned TagsTwice a week
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Add RecommendationAdd TagsView All Assigned TagsEvery day
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Add RecommendationAdd TagsView All Assigned TagsIt depends on your audience and content
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What is the best format for delivering content to your audience?
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Blog posts
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Infographics
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Videos
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It depends on the content and audience
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How do you make sure your content is SEO-friendly?
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Use keywords in the title and throughout the content
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Add RecommendationAdd TagsView All Assigned TagsInclude meta descriptions and alt tags
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Add RecommendationAdd TagsView All Assigned TagsLink to other relevant websites
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Add RecommendationAdd TagsView All Assigned TagsAll of the above
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How do you measure the success of your content?
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Page views
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Add RecommendationAdd TagsView All Assigned TagsTime on page
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Add RecommendationAdd TagsView All Assigned TagsShares and engagement
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Add RecommendationAdd TagsView All Assigned TagsAll of the above
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How do you come up with new content ideas?
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Conduct market research
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Add RecommendationAdd TagsView All Assigned TagsMonitor trending topics
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Add RecommendationAdd TagsView All Assigned TagsAsk your audience for feedback
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Add RecommendationAdd TagsView All Assigned TagsAll of the above
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What is the best way to promote your content?
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Linkedin / Blog
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Add RecommendationAdd TagsView All Assigned TagsSocial media shares
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Add RecommendationAdd TagsView All Assigned TagsGoogle Business Profile
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Add RecommendationAdd TagsView All Assigned TagsAll of the above
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How do you make your content visually appealing?
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Use images and videos
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Add RecommendationAdd TagsView All Assigned TagsUse bold and italic text
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Add RecommendationAdd TagsView All Assigned TagsUse different font sizes and colors
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Add RecommendationAdd TagsView All Assigned TagsAll of the above
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How do you make your content easily shareable?
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Use social media share buttons
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Add RecommendationAdd TagsView All Assigned Tags Include a call-to-action (CTA) to share
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Add RecommendationAdd TagsView All Assigned TagsMake the content visually appealing
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Add RecommendationAdd TagsView All Assigned TagsAll of the above
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How do you measure the success of your content marketing?
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Traffic to your website
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Add RecommendationAdd TagsView All Assigned TagsEngagement with your content
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Add RecommendationAdd TagsView All Assigned TagsConversion rates
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Add RecommendationAdd TagsView All Assigned TagsAll of the above
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What is the best way to write compelling headlines?
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Use numbers and statistics
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Add RecommendationAdd TagsView All Assigned TagsAsk a question
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Add RecommendationAdd TagsView All Assigned TagsUse power words
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Add RecommendationAdd TagsView All Assigned TagsAll of the above
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Use personal anecdotes
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Add RecommendationAdd TagsView All Assigned TagsUse humor
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Add RecommendationAdd TagsView All Assigned TagsUse stories
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Add RecommendationAdd TagsView All Assigned TagsAll of the above
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How do you optimize your content for different devices?
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Use responsive design
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Add RecommendationAdd TagsView All Assigned TagsUse mobile-friendly images
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Add RecommendationAdd TagsView All Assigned TagsUse a mobile-friendly font size
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Add RecommendationAdd TagsView All Assigned TagsAll of the above
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What is the best length for a blog post?
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500 words or less
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Add RecommendationAdd TagsView All Assigned Tags500-1000 words
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Add RecommendationAdd TagsView All Assigned Tags1000 words or more
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Add RecommendationAdd TagsView All Assigned TagsIt depends on the topic and audience
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How do you create content that is easy to read?
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Use short paragraphs and subheadings
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Add RecommendationAdd TagsView All Assigned TagsUse simple language
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Add RecommendationAdd TagsView All Assigned TagsUse bulleted lists
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Add RecommendationAdd TagsView All Assigned TagsAll of the above
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Write about timeless topics
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Add RecommendationAdd TagsView All Assigned TagsUpdate the content regularly
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Add RecommendationAdd TagsView All Assigned TagsUse relevant data and statistics
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Add RecommendationAdd TagsView All Assigned TagsAll of the above
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What is the best way to create content that is shareable on social media?
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Use eye-catching images
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Add RecommendationAdd TagsView All Assigned TagsWrite headlines that grab attention
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Add RecommendationAdd TagsView All Assigned TagsUse hashtags
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Add RecommendationAdd TagsView All Assigned TagsAll of the above
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What is the best way to create viral content?
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Write about a controversial topic
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Add RecommendationAdd TagsView All Assigned TagsUse humor
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Add RecommendationAdd TagsView All Assigned TagsCreate a video that is shareable
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Add RecommendationAdd TagsView All Assigned TagsAll of the above
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How do you create content that is accessible to all?
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Use a clear font
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Add RecommendationAdd TagsView All Assigned TagsUse closed captioning for videos
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Add RecommendationAdd TagsView All Assigned TagsUse descriptive alt tags for images
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Add RecommendationAdd TagsView All Assigned TagsAll of the above
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You got a score of %%YOURSCORE%% out of %%TOTALSCORE%%
Whoa 
You've got a lot of work to do!
You've got a lot of work to do!Taking this assessment and answering the questions honestly is a great first step! Now it's time to step it up when it comes to creating the right type of content!
No more content for content's sake. Ok?
Interactive content is almost twice as effective as static content at converting visitors so do not waste one more minute on more static content. Take a look at all of your existing content and figure out ways to take what you have and make it fun and interactive via quizzes, surveys, polls, calculators, infographics, etc.!
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You got a score of %%YOURSCORE%% out of %%TOTALSCORE%%
Your content is mostly passive—but you are still ahead of your marketing peers. Per Content Marketing Institute’s Interactive Content Research Study, the percentage of marketers using interactive content is still pretty low (less than 50%).
You've an incredible opportunity to get your content performing at a higher level.
Interactive content is almost twice as effective as static content at converting visitors so do not waste one more minute on more static content. Take a look at all of your existing content and figure out ways to take what you have and make it fun and interactive via quizzes, surveys, polls, calculators, infographics, etc.!
%%CATEGORY_TOTAL_PERCENT%%
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You got a score of %%YOURSCORE%% out of %%TOTALSCORE%%
You’re doing great! But there is room for improvement! There's a lot more to content performance than opens, page views and downloads.
With interactive content you can measure consumption, engagement, interaction and outcomes. You can know and understand your visitor challenges, pains, needs, motiviations and much more. You can use this data to create content that better serves them and solves their specific problems!
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You got a score of %%YOURSCORE%% out of %%TOTALSCORE%%
Whoa! Time to celebrate! You are doing great! Maybe you could teach me and others on
how you are doing this by creating a quiz using Smart Quiz Builder 
!
!You are indeed among the few who really 'get it' when it comes to the interactive content experience. Content Marketing Institute’s 2017 Interactive Content Research Study puts the percentage of marketers using interactive content at 46%! Keep up the good work and continue to scale your static content into useful and engaging interactive content experiences!
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