What is the most important factor in creating engaging content?


Length of the content


Visual appeal

Relevance to the audience
How often should you post new content on your website or social media?



Twice a week

Every day

It depends on your audience and content


Blog posts










Page views

Time on page

Shares and engagement

How do you come up with new content ideas?





All of the above
What is the best way to promote your content?





How do you make your content visually appealing?



Use bold and italic text


All of the above
How do you make your content easily shareable?


Use social media share buttons


Make the content visually appealing

All of the above
How do you measure the success of your content marketing?



Engagement with your content


All of the above


Use numbers and statistics


Use power words

All of the above

Use personal anecdotes

Use humor


All of the above


Use responsive design

Use mobile-friendly images







It depends on the topic and audience
How do you create content that is easy to read?




Use bulleted lists


Write about timeless topics

Update the content regularly

Use relevant data and statistics

All of the above
What is the best way to create content that is shareable on social media?




Use hashtags

All of the above
What is the best way to create viral content?





How do you create content that is accessible to all?


Use a clear font



All of the above


Your content is mostly passive—but you are still ahead of your marketing peers. Per Content Marketing Institute’s Interactive Content Research Study, the percentage of marketers using interactive content is still pretty low (less than 50%).
You've an incredible opportunity to get your content performing at a higher level.
Interactive content is almost twice as effective as static content at converting visitors so do not waste one more minute on more static content. Take a look at all of your existing content and figure out ways to take what you have and make it fun and interactive via quizzes, surveys, polls, calculators, infographics, etc.!


You are indeed among the few who really 'get it' when it comes to the interactive content experience. Content Marketing Institute’s 2017 Interactive Content Research Study puts the percentage of marketers using interactive content at 46%! Keep up the good work and continue to scale your static content into useful and engaging interactive content experiences!