Intent Data System

Marketing By Permisiion

(815) 227-4222

Intelligence & Reporting

Your customers are searching right now. Google Search Console, Google Business Profile, and your ad data already know what they want, which pages they visit, and where they’re ready to buy. We read that data and tell you exactly what to do next.

What Intent Data Is

The Signals Your Market Sends Before They Ever Contact You

Intent data is the trail of information your potential customers leave behind when they search Google, click on your listings, visit your pages, or interact with your ads. Every query typed, every page visited, every click recorded is a signal about what someone wants — and how close they are to buying.

Most businesses collect this data passively and never read it. We extract it, interpret it, and turn it into a specific action plan — telling you which keywords to target, which pages to fix, which ads to fund, and which opportunities you’re currently invisible for.

Search intent

What exact queries people type into Google before finding — or failing to find — your business. This is the clearest window into buyer mindset available.

Behavioral intent

Which pages prospects visit, how long they stay, and where they drop off — revealing friction points and conversion gaps you didn’t know existed.

Local intent

How people find your Google Business Profile, what they search before clicking, and which actions they take — calls, directions, website visits — after seeing your listing.

Ad intent

Which queries trigger your ads, which ad copy earns clicks, and which landing pages convert — so you can fund what’s working and cut what’s wasting budget.

Google Search Console Data

The Exact Queries People Use to Find — and Fail to Find — Your Business

Google Search Console is one of the most powerful and underused tools available to any business with a website. It shows exactly which search queries triggered your pages to appear in Google — and critically, which ones you appeared for but didn’t rank high enough to earn a click. We extract and analyze this data to surface the most valuable opportunities hidden inside it.

Top performing queries

The searches already driving clicks to your site — ranked by impressions, clicks, and click-through rate so you know what’s working and where to double down.

High-impression, low-click queries

Searches where Google shows your page but people don’t click — a signal that your title, meta description, or ranking position needs to improve to capture what’s already within reach.

Page-level performance breakdown

Which individual pages drive the most organic traffic, which are invisible, and which have enough momentum to push to page one with targeted optimization.

Mobile vs. desktop split

How your search performance differs by device — critical for local service businesses where the majority of high-intent searches happen on mobile.

Google Business Profile Data

What Local Buyers Do Before They Call You

For local businesses, Google Business Profile is often the first — and sometimes only — touchpoint a prospect has before deciding to call or walk away. The data it generates tells us exactly how local buyers are finding you, what they search before they find you, and what they do — or don’t do — after they see your listing.

Search queries that triggered your listing

The exact terms local buyers type before your GBP appears — separated into direct searches (your name) and discovery searches (service + location).

Calls, directions, website clicks

Which actions people take after seeing your listing — and the conversion rate from view to action. Low action rates signal a profile that needs optimization.

Photo and post engagement

How often your photos are viewed versus competitors — and whether your GBP posts are generating visibility or being ignored entirely.

Map pack visibility

How often your listing appears in the local 3-pack versus being buried below competitors — and which service categories you’re winning or losing visibility in.

Review sentiment analysis

What your reviews say about how customers perceive your business — and how your rating and review volume compares to the top competitors in your area.

Peak search day & hour data

When local buyers are most actively searching for your services — so your posting schedule, ad timing, and response staffing can align with actual demand.

Google Ads Data

Which Paid Searches Convert and Which Ones Are Burning Budget

Google Ads data is a live feed of buyer intent in your market. Every search term that triggered your ad, every click that converted, and every dollar spent on a query that produced nothing — it’s all logged and waiting to be read. We extract it, score it, and use it to redirect spend toward the searches that actually produce revenue.

Search term reports

The actual queries that triggered your ads — not just the keywords you bid on. This reveals the gap between what you’re targeting and what buyers are actually searching.

Cost per conversion by keyword

Which keywords are generating leads at a profitable cost and which are eating budget without producing a single conversion — broken down at the keyword level.

Ad copy performance analysis

Which headlines, descriptions, and calls to action earn the highest click-through rates — revealing the language and angles that resonate most with your buyers.

Wasted spend identification

Every dollar spent on irrelevant queries, underperforming match types, or low-quality landing page combinations — quantified and flagged for immediate action.

Buyer-Intent Keywords

The Searches That Signal Someone Is Ready to Buy Right Now

Not all keywords are equal. Someone searching “how does HVAC work” is learning. Someone searching “emergency AC repair near me today” is buying. We identify the high-intent queries in your market — the ones with commercial or transactional signals — and build your SEO and ad strategy around capturing them first.

Transactional keywords

“Hire,” “cost of,” “near me,” “same day,” “best [service] in [city]” — searches that indicate the person is in buying mode and actively comparing options.

Comparison and review keywords

“vs,” “reviews,” “which is better,” “top rated” — signals that someone is in the final stages of evaluation and very close to making a decision.

Problem-aware keywords

“my [thing] is broken,” “why is my [thing] not working” — the person has a problem and is actively looking for someone to solve it. High urgency, high conversion potential.

Local-modifier keywords

City, neighborhood, zip code, and “near me” modifiers that indicate local buying intent — typically the highest-converting query type for service-area businesses.

Striking-Distance Keywords

Rankings in Positions 4–20 Are Your Fastest SEO Win Available

Striking-distance keywords are queries where your pages already rank between positions 4 and 20 — close enough to page one to get there with targeted optimization, but far enough down that you’re getting almost no traffic. These are your highest-leverage SEO opportunities because Google already considers your content relevant. You just need to push it over the line.

We identify every striking-distance keyword

Using your GSC data, we extract all queries ranking between 4 and 20 with meaningful impression volume — your full list of “lose to page one” opportunities.

We score them by opportunity value

Each keyword is scored based on search volume, current position, buyer intent level, and estimated traffic gain from moving to page one — so you know which ones to prioritize first.

We map each keyword to a specific page

Each striking-distance keyword is matched to the page currently ranking for it — with clear on-page recommendations to push it to page one.

We project the traffic impact

You see the estimated monthly traffic increase from moving each keyword to position 1–3 — so you can understand the revenue value of each optimization before committing resources to it.

Missed Opportunity Reports

The Revenue You’re Leaving on the Table — Quantified

Most businesses have no idea how much traffic and revenue is passing them by every month. Our missed opportunity report puts a number on it — giving you a clear picture of what you’re losing and what it would take to capture it.

Unranked high-intent keywords

Buyer-intent searches in your market where you have zero presence — meaning competitors are capturing demand you should be competing for but currently aren’t.

Impression share lost to budget

In paid search, the percentage of eligible impressions your ads missed because your daily budget ran out — showing exactly how much paid demand goes uncaptured each day.

GBP visibility gaps

Local search categories where competitors appear in the map pack and you don’t — with specific optimization steps to close the gap and recover that local visibility.

Estimated monthly traffic & revenue loss

A conservative estimate of the monthly traffic you’re not receiving — and based on your average close rate and deal value, the approximate revenue impact of each gap.

Content & Action Plan

Data Without Action Is Just Noise. Here’s What We Build From It.

The Intent Data System doesn’t end with a report. Every insight is converted into a specific, sequenced action plan — telling you exactly what to create, fix, fund, or cut to capture the demand your data has revealed.

SEO content priorities

A prioritized list of pages to create or optimize based on striking-distance keywords and missed organic opportunities — each one mapped to a specific keyword target and searcher intent.

Ad budget reallocation

Specific recommendations on which campaigns and keywords to increase spend on, which to pause, and which match types are leaking budget without producing revenue.

GBP optimization steps

Exact changes to your Google Business Profile — categories, services, photos, posts, Q&A — to improve map pack rankings and increase the click-through rate from your listing.

30/60/90-day action calendar

A sequenced calendar of actions ranked by impact — so your team or our team always knows what to work on next and why, without having to re-interpret the data each month.

Get Started Today

Your Data Is Already Telling You What to Do. Let’s Read It.

Book a free strategy session. We’ll connect to your Search Console, GBP, and Ads data, run the intent analysis, and show you the top three opportunities your market is handing you right now.

Book Free Strategy Call (815) 227-4222

Based in Rockford, IL — Serving businesses since 2003 · marketingbypermission.com

Marketing By Permission

Based in Rockford, IL since 2003. Digital marketing, SEO, reputation management, CRM, and web design for growing businesses.

(815) 227-4222

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