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1-800-299-6217
Major Revenue Generating
Opportunities Exist with
Marketing By Permission Campaigns.
Marketing By Permission simply means to
communicate by e-mail, fax or
phone after gaining permission to do so. With permission, sending
an
ongoing series of educational messages regarding your product or
service can be very effective and also can be programmed to occur
automatically.
Invite your customers to raise their
hands
Getting your prospects and customers to “raise their hands” and
give
you permission to communicate with them is easy with the right
value
exchange. Simply offer something that will generate enough
curiosity to
get a person to opt-in, providing you with their direct contact
information. Ideally, the value exchange will be in the form of
information so it can be delivered immediately and ongoing via
e-mail
or fax.
Build your permission list automatically
The easiest way to get permission is by putting a web form
on your website. Data from web forms goes directly into your
contact manager and can trigger auto-response campaigns.
When a prospect opts-into your web forms, that person has provided
the coveted permission to communicate, to begin building a deeper
relationship.
Developing a marketing curriculum
Once a customer or prospect gives you permission to communicate
with them, take the opportunity to educate them about your product
or
service over several weeks or even months. Don’t try to bombard
them
with lots of information at once. People learn slowly, and by
sending
smaller bits of relevant information, you’ll get better results and build
trust over time.
Your company can execute permission marketing campaigns with the
built-in functionality in MarketingByPermission software. You can
also have an
Certified Account Rep. develop a permission marketing strategy
and set campaigns up for you.
Call our office at 1-800-299-6217 for
questions or a free quote.
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