Reach all of the right people more efficiently with Facebook Advertising

It makes sense to advertise your business on Facebook. With over 1.19 billion users it has created the most highly-engaged audience on earth with a huge percentage of the world’s population logging on the site daily.

Despite people predicting the death of Facebook with the newcomers like Instagram and Pinterest, the numbers joining Facebook are still growing each month. Not only that but users are logging on and spending more time on Facebook than ever before. According to Facebook’s own earnings report, daily active users increased by 25% over the past 12 months.

This is excellent news for you and your business because it gives you the perfect opportunity to build brand awareness and generate more revenue easier than any other marketing strategy in history. Your company needs to reach out to consumers by promoting your brand at the very places they spend a large amount of time and as you can see, Facebook fits that criteria.

However, simply saying that Facebook has over 1.19 million users is all very well and good but let’s be realistic; just because you make a post, no matter how good it is, not all 1.19 billion users are going to see it.

However it is now possible to reach highly targeted sections of Facebook, customers who will love your product or service, using Facebook advertising. This allows you and your business to reach the right consumers, with the right message and build long-lasting engagement with loyal customers.

Facebook Advertising and Smartphone’s

There is no doubt about it; consumers have embraced Smartphone and mobiles devices more than any other consumer technology in history.

This has had a huge impact on Facebook as more and more users are now accessing the site via their Smartphone’s and mobile devices. Facebook’s own figures confirm that 74% of its users now access the site using the Facebook mobile app. Many of them are now accessing Facebook exclusively through their phones and tablets. This has created even more marketing opportunities for businesses.

Based on these figures, as an advertiser on Facebook it is vital that you try to target user’s mobile devices when you place your ad.

Manage your mobile campaigns separately from your desktop campaigns:

Mobile users tend to behave differently to desktop users. They research information and purchase products differently so it makes perfect sense to split your advertising approach to help you manage, budget and optimise your campaigns more efficiently.

Make use of mobile app ads:

Mobile app ads allow advertisers to promote their mobile apps and encourage downloads on platforms like iTunes. Facebook mobile app ads have ten times higher download rates which in itself is outstanding. However, it gets even better. Despite performing so well, the ads cost 20% less than web-based ads. That means that as an advertiser, if you have a mobile app, Facebook mobile app install ad solution has the potential to significantly boost your downloads.

Match your mobile-targeted campaigns to mobile user behaviour:

What we mean is this: if you want your ad to be successful on mobile, as an advertiser your need to think about how your target audience uses the Facebook mobile app.

For example, are your customers using it while they are at home or when they are commuting and out and about?

This matters very much. If they are mostly at home, you as an advertiser have the option to only target Wi-Fi only users at a time when they are most like to be at home.

However, if your target users are more likely to be logging on during peak commute times you can time your ads to run only during those times of day when they will be more likely to read them. There are advertisement management systems that will help you to do that.

Keep your Facebook ads fresh. 

Running the same campaigns for your products and services over and over again will quickly get old to your Facebook audience, and that could make them hide your ads from their newsfeed. Keep customers interested by updating pictures and copy for your ads. Keep them fresh so that you can continue driving traffic to your sales marketing funnel regularly.

The easiest way to come up with a constant stream of wining ads do this is to take your images that work (the images that have had the best click-through rate for you) and create various versions of those. For example you can create some with borders and backgrounds and varying the colours, shading, focus and sizes. You can add text to the top of it or a logo. Take the one image that seems to convert really well for you and transform it. Make various versions of it and see if you can out-perform the previous advertisements.

Contact us today. Your business and Facebook ad campaign will be in safe and capable hands. 815-227-4222