What Is The Google Hummingbird Update And How Can We Adapt

October 10th, 2013|Newsletters|

Google celebrated its 15th Birthday by announcing changes to their search algorithm and search experience. They held a Press Conference on September 26, 2013, where they discussed the launch of a new search algorithm, code named “Hummingbird”. The launch of this new algorithm shocked even more, as this algorithm has already been live on Google.com [...]

Google Encrypts All Search Data From Organic Sources

October 8th, 2013|Newsletters|

Just under two years ago, Google began encrypting the Organic Searches for users that were logged into their Google profiles resulting in slow death of the organic search traffic referrer data. However, last week Google made an official announcement that it will be encrypting ALL searches whether users are logged in or not. For those [...]

PENGUIN 2.1 Analysis – What Has Changed?

October 4th, 2013|Newsletters|

Just a week after Google launched the Hummingbird update, Matt Cutts surprised the SEO community with the news of another Penguin update – This time Penguin 2.1. Below is what he tweeted: According to Cutts, this update affected ~1% of searches. However, as per our in-depth research and comments across the webmaster and SEO community, [...]